Encona

Over the past 40 years, Encona Hot Pepper Sauce has become a kitchen cupboard staple in homes up and down the country.

Even if you don’t recognise the brand name, you’re probably familiar with the product.

Prolific was given the task of raising brand awareness amongst younger consumers by aligning the brand with “pop culture” across the brand’s social channels.

We achieved this by producing a branded content strategy that included memes, live streams, challenges and giveaways.